What is email marketing and why should I use it?

Email marketing is a lot like direct mail marketing, but it uses an email inbox instead of the traditional mailbox.

The difference? The response rate and return on investment is nearly 600% more effective than direct mailing efforts such as postcards and catalogs.

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1. Create

Compose your emails with our easy-to-use tools. You focus on the message, not how to make it work.
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2. Connect

We manage your subscriber lists and delivery details so you can relax and not worry about things like blacklists and user data updates.
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3. Review

Our popular reporting stats show you in real time who’s viewing your email, what links they’re clicking, even how often they’re forwarding it to friends.
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Blog
- What’s your email marketing strategy?
  So you’ve got a list of customers who want to receive email from you, and you have an idea of some of the things you’d like to send them, but you’re having trouble pinning down an overall strategy? You may… Related posts:Why You Should Be Using Email Marketing Email Marketing: I’m Calling Your BS […]
- Email Marketing: I’m Calling Your BS
  Well, Absolute isn’t calling your BS, but we found an article by somebody else who is… The basic premise here is this: “What are your excuses for not doing email marketing?” Common reasons to slack when it comes… Related posts:Why You Should Be Using Email Marketing What’s your email marketing strategy? […]
- I can’t see images in emails!
  So you’ve just gotten an HTML email in your inbox, and you’re all excited to open it – wait – this isn’t right! There are a lot of little red X boxes instead of images! Why is this happening? Well,… No related posts. […]

What is email marketing and why should I use it?

1. Create

2. Connect

3. Review

Blog