Monthly Archives: October 2009

I can’t see images in emails!

So you’ve just gotten an HTML email in your inbox, and you’re all excited to open it – wait – this isn’t right! There are a lot of little red X boxes instead of images! Why is this happening?

Well,…

Posted in How-To, Technical Issues | Tagged aol, blocked, gmail, images, outlook, windows live mail, yahoo | 1 Comment

Is your subject line sending your email straight to the trash?

By Luke Petterson

Well, that depends. Does your email subject line length rival some Shakespearean lines, or is it concise and to the point? Does it frequently include the words Reminder, Help, Percent Off or FREE? For that matter, IS…

Posted in Subject Lines, Technical Issues | Tagged filters, open rates, spam, trash | Leave a comment

Email list churn, and how to avoid it

By Luke Petterson

Your business may have a decent sized email mailing list that you’ve compiled over time. If your business depends on using it’s email list to communicate with your clients or subscribers, you need to know about “email…

Posted in Grow Your Email List, Subscribers | Tagged abandoned, changed, lists, update | Leave a comment

Why You Should Be Using Email Marketing

By Luke Petterson

mailbox 300x225 Why You Should Be Using Email MarketingWhy should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here.

According to

Posted in Getting Started, Why Use Email Marketing? | Tagged coupons, interests, promotions, relationship, reputation | 1 Comment