Why You Should Be Using Email Marketing

By Luke Petterson

Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here.

According to new research by Epsilon, people who receive a companies permission-based emails are more likely to do business with that company, as well as form a better opinion of that company.

It should be noted that the majority of opt-in email subscribers generally are in favor of the company when they sign up for an email subscription. But this still is a great example of email improving the relationship between the companies and the consumers.

Email marketing has the power to improve your relationship with your customers:

A full 56% of recipients of permission-based email from retail companies said they were more likely to make purchases from the sending retailers. Meanwhile, 52% said they had a more favorable opinion of the retail companies that send them email because of the communications they receive.

In addition, 48% of respondents reported feeling more loyal toward the retailers and their products as a result of receiving permission-based emails.

The subscribers are already interested in hearing what you have to say or have to pitch to them when they sign up. When you deliver upon their expectations and show them some love through your email communications, they will respond.

Moreover, consumers like it when you tailor emails to their interests:

A clear majority–87%–of respondents who receive permission-based email from retail companies said email is a great way to learn about new products, while 63% of those who receive permission-based email from retail companies said they want to receive personalized content based on their Web site activity and past purchases.

These numbers are the reason that you should be reinforcing your company with email marketing. Those that opt in to your list want you to communicate with them. All you have to do is give them what they want!

Consumers also interact with emails at a good rate:

What actions did respondents take as a result of receiving permission-based email from a retailer? About 88% reported downloading or printing coupons, while 79% clicked a link in an email to learn more about a particular service, product, or promotion.

This shows that you can depend on using emails to get your users to interact with you or your web site. Using your web site and email marketing in tandem can create an interactive experience that will draw in your customers and get them to interact with your company and your brand, all online.

Originally published on the Absolute Blog.